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Pour le consommateur une marque a pour fonction de (choisir la réponse FAUSSE):a. Répondre à des besoins fonctionnels, symboliques et psychologiqueb. Répondre à des besoins fonctionnels, symboliques et hédoniquesc. permettre à l'acheteur de se situer par rapport à son environnement social ou ses occasions de consommation, communique un style de vie, une imaged. garantir un certain niveau de qualité et de performances

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