Business Questions
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It is more difficult to secure an outdoor sports event than an indoor one.TrueFalse
The growth of sport event management led to the creation of companies to handle all aspects of such management.TrueFalse
A young person starting out in sport event management would probably begin withan internship.work as a sports agent.marketing.secretarial work.
New events have spawned as a result of the value-added aspect of extreme sports events for some sponsors.TrueFalse
Redmandarin is a London-based sport marketing agency that focuses on advising corporations on how to maximize their involvement with sponsorship opportunities. As such, Redmandarin is known asa full-service agency.a specialized agency.an in-house agency.an incorporated agency.
The accounting cycle for a sports event is the time needed to plan and run that event.TrueFalse
Sports management is "people-intensive."TrueFalse
As a result of the passage and signing by the governor of North Carolina's House Bill 2the Atlantic Coast Conference (ACC) decided to move all of its 2016-17 tournaments and championship events out of the state of North Carolina.the NBA made no changes and held the All-Star game in Charlotte.the NCAA stated social political issues should not impact the hosting or running of sporting events.gender "neutral" bathrooms needed to be constructed in all sporting facilities.
IMG was originally formed tolocate endorsement opportunities for a professional golfer.manage and promote events.organize televised events involving clients (athletes).increase revenue potential through additional activities surrounding the core sporting event.
What organization runs sport events which have a value-added aspect for sponsors such as Red Bull?NFLOctopushMLBUFC MMC
Some large agencies, such as IMG, run their own television divisions.TrueFalse
Which of the following statements about market research is true?Sport organizations require market research to evaluate the success of events and initiatives.Market research is particularly crucial for corporations wanting to know the impact of their sponsorship activities.Market research is usually handled by sport marketing agencies that specialize in market research.All of these are correct.
ESPN opts to manage the summer and winter X Games in-house, which are a direct result of the growth in sports television.TrueFalse
A sport marketing and event management agency is defined as a businessthat acts on behalf of athletes only.that acts on behalf of sport teams only.initially established to represent the legal and marketing interests of athletes.that runs sports events only.
International Management Group (IMG) was founded in 1960 byLeigh SteinbergArnold PalmerDavid DunnMark McCormack
When a sport marketing and event management agency limits either the scope of services performed or the type of clients serviced, it is known asa full-service agency.a specialized agency.an in-house agency.an incorporated agency.
Providing a satisfying experience for all stakeholders (participants, spectators, media, and sponsors) of an event is calledfund-raising.advertising.hospitality.public relations.
Professional sports leagues are beginning to use new electronic media for the broadcast of their products.TrueFalse
A common tool used by events to reduce the potential for a lawsuit isemploying volunteers as full-time employees.not allowing minors to participate in the event.using a waiver and release of liability form.holding parents responsible for their child's involvement in an event.
Zero-base budgeting may serve as the most useful method for a sports event.TrueFalse