Advertising Questions
Explore questions in the Advertising category that you can ask Spark.E!
Annual and quarterly financial reports are both examples of ________ activities.A.LobbyingB.Media RelationsC.Investor RelationsD.Corporate Identity
BEST BUY AND HOME DEPOT ARE TWO EXAMPLES OF THE _____ RETAIL-STORE FORMAT. THESE STORES CARRY A BROAD SELECTION OF MERCHANDISE IN THEIR RESPECTIVE PRODUCT GROUPS, SUCH AS ELECTRONICS AND DO IT YOURSELF (DIY).A.off-price retailerB.hypermarketC.category killerD.department store
IN WHICH OF THE FOLLOWING SITUATIONS WOULD PERSONAL SELLING BE THE LEAST COST-EFFECTIVE PROMOTION MIX CHOICE?A. a real estate agent selling a homeB. a manufacturer selling a line of running shoes to a chain of department storesC. a chain of supermarkets selling convenience productsD. an automobile dealer selling luxury cars
WHICH OF THE FOLLOWING IS A TECHNIQUE FOR MEASURING THE IMPACT OF AN ADVERTISEMENT DURING THE FINAL STEP OF DEVELOPING AN ADVERTISING CAMPAIGN?A.aided recallB.reach & frequencyC.search engine optimization (SEO)D.cost per thousand (CPM)
GRACE AND HER FIANCE VISIT SEVERAL FURNITURE STORES IN THEIR HOMETOWN OF MILWAUKEE. THEY USE THEIR SMARTPHONES TO CAPTURE INFORMATION ABOUT MANUFACTURERS AND PRICING, AND ULTIMATELY DECIDE TO PURCHASE THEIR FAVORITE ITEM ONLINE. THIS PRACTICE IS REFERRED TO AS ______?A. warehousingB. franchisingC. wholesalingD. showrooming
MICHAEL IS RESPONSIBLE FOR SUPPLY CHAIN MANAGEMENT AT SHERWIN-WILLIAMS COMPANY. WHICH OF THE FOLLOWING IS NOT CONSIDERED ONE OF THE ELEMENTS OF MARKETING LOGISTICS AND SUPPLY CHAIN MANAGEMENT THAT MICHAEL NOW OVERSEES?A. inventory managementB. warehousingC. materials handlingD. assortment creation
WHICH OF THE FOLLOWING TYPES OF RETAILERS OBTAIN SURPLUS MERCHANDISE FROM MANUFACTURERS AND OFFER BRAND-NAME, FASHION-ORIENTED GOODS AT LOW PRICES?A.warehouse clubsB.specialty storesC.hypermarketsD.off-price retailers
THROUGH A PROCESS OF _______, TRADITIONAL INTERMEDIARIES ARE BEING ELIMINATED AS MANY COMPANIES QUESTION THE VALUE ADDED BY LAYERS IN THE DISTRIBUTION CHANNEL. A. vertical marketingB. disintermediationC. knowledge managementD. hybrid marketing
THOUGH THE ________ METHOD OF SETTING AN ADVERTISING BUDGET IS SIMPLE TO USE AND HELPS MANAGEMENT THINK ABOUT THE RELATIONSHIPS AMONG PROMOTION SPENDING, SELLING PRICE, AND PROFIT PER UNIT, IT WRONGLY VIEWS SALES AS THE CAUSE OF PROMOTION RATHER THAN THE RESULT. A) competitive-parity B) objective-taskC) push-pull D) percentage-of-sales
BURGER KING, HOLIDAY INN, AVIS, AND H&R BLOCK TAX SERVICE ARE ALL FRANCHISES, WHICH MEANS THEY ARE ALSO MEMBERS OF A(N) ________ VERTICAL MARKETING SYSTEM (VMS).A.horizontalB.corporateC.contractualD.conventional
A FIVE-FOOT HIGH CARDBOARD DISPLAY OF TERRY THE POLAR BEAR, MASCOT OF TERRY'S PROTEIN SHAKE, NEXT TO THE SHELF CONTAINING TERRY'S PRODUCTS IN A SUPERMARKET IS AN EXAMPLE OF A(N) ________? A) sampleB) advertising specialtyC) point-of-purchase promotion D) trade promotion
_____________ buy at less-than-regular wholesale prices and charge consumers less than retail prices for goods. A. Convenience Stores B. Discount StoresC. Off-Price RetailersD. Wholesale Clubs
WHEN THE NEWWAY DRY CLEANERS AND THE EASY LAUNDROMAT JOINED FORCES TO PURSUE A NEW MARKETING OPPORTUNITY, THEY FORMED A ___________?A). horizontal marketing systemB). vertical marketing systemC). parallel marketing systemD). disintermediated marketing system
Toys R Us is a huge retail store that sells an incredible assortment of toys, games, electronics, craft projects, etc. Despite selling so many different products, the staff is very knowledgeable. Toys R Us could be categorized as a ______.A. Specialty StoreB. Department StoreC. Category KillerD. A & C
Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation comedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind ofadvertising technique is being used in this example? A.Vertical Integration B.Subliminal Advertising C.Product Placement D.Advertainment
In February 2000, the United States imposed a tax on imported steel in an effort to protect about 5,000 U.S. jobs. Another name for this levied tax is a(n) ________. A. Gray TaxB. EmbargoC. Import quotaD. Tariff
In order to deliver a clear and consistent message about itself and its brands to its target market, companies utilize _______A. advertisingB. Integrated Marketing CommunicationsC. Mass MediaD. Marketing Mix Elements
HAMILTON WHOLESALING, AN ELECTRONICS WHOLESALING FIRM, PROVIDES MANY SERVICES TO CUSTOMERS INCLUDING BUYING, STORING, AND TRANSPORTING EXPENSIVE AND DELICATE ELECTRONICS EQUIPMENT. HAMILTON TAKES TITLE OF OWNERSHIP TO ALL GOODS THAT THE FIRM HANDLES. HAMILTON IS MOST LIKELY A(N) ________.A) manufacturer's agent B) manufacturer's representative C) wholesaling broker D) merchant wholesaler
Homegrown Café chooses to serve its customers products that it purchases from suppliers that are located a maximum of 50 miles away. Which strategy is it practicing?A. SustainabilityB. LocavorismC. Green ConsumerismD. Radius shopping
United Airlines recently received a lot complaints and negative comments because of an incident with a passenger that went viral on the web. As a result, United Airlines is using ____________ to rebuilt their reputation.A. Everyday Low PricingB. Crisis ManagementC. Pull StrategyD. Channel Levels